The Internet for People
“The internet is a series of tubes”
Former Alaska Senator Ted Stevens
Information + Resources
The first phase of implementation for the token is the Brave browser, which comes with built-in ad-blocking and cookie blocking akin to AdBlock Plus and Ghostery combined. Users are rewarded with BAT for their attention to ads if they allow them through, which users can turn around and reward publishers they support as well as give feedback about advertisers or block them. Users can also directly pay publishers through the Brave browser. This is monitored by Brave’s system to help clean up bad and irrelevant advertisers from the internet and help good publishers become more visible. It’s all done anonymously, too, to protect user privacy. I really enjoy the browser, the easy interface and browsing speed is impressive.
The token sale happened on May 31, 2017, lasting a mere 30 seconds, accumulating over 150,000 ETH or 35 million dollars-worth (at the time) of Ethereum. That’s nuts. It also brought more scrutiny from SEC, as Initial Coin Offer (ICO) sales are still unregulated (unlike the familiar IPOs on the stock market). Bancor raised $144 million in 3 hours on their sale earlier in June also.
Expect regulatory action soon from the public sector, though that should not impact BAT’s or Bancor’s current business standings, among others. There is an insane amount of enthusiasm for blockchain tech. I trust the team behind Basic Attention Token, but someone else could easily create the jargon and some concept art and fool people out of a lot of money. Make sure to know the people you’re investing in, not just the promises they can make.
Future: Lots of plans
// Written June 23, ’17. Price at the time: $0.20 / BAT